Verb Energy has been a partner of ours since 2021, and we have loved exploring their visual brand with them throughout our time together. Their 2022 Holiday LTO launch featured Hot Fudge Sundae + Cinnamon Roll flavors, and we wanted to communicate the decadence and lusciousness of them. While Cinnamon Roll was a bit more playful and fun, Hot Fudge Sundae needed to be sexy and luxurious.
Every asset was delivered as 9x16 + 1x1 and included: e-commerce imagery, hero PDP imagery for both caffeinated + decaf flavors, unwrapping GIFs to showcase texture, eating GIFs for a human element, flavor profile macros, and group shots for social.
Client: Verb Energy, 2022
Photography, Styling + Creative Direction: MAX+CO PHOTO
Art Director: Jessie Christensen
VP of Marketing: Abby Tellam
Graphic Designer: Taylor Pendleton
Food Stylist Assistant: Chet Siegel
Prop Stylist Assistant: Julia Rose
Hair + Makeup Artist: Elena Ganz
Production Assistants: Dillon McNeil + Sydni Loudermilk
Models: Yesenia Linares + Hailyn Kennard
Photography, Styling + Creative Direction: MAX+CO PHOTO
Art Director: Jessie Christensen
VP of Marketing: Abby Tellam
Graphic Designer: Taylor Pendleton
Food Stylist Assistant: Chet Siegel
Prop Stylist Assistant: Julia Rose
Hair + Makeup Artist: Elena Ganz
Production Assistants: Dillon McNeil + Sydni Loudermilk
Models: Yesenia Linares + Hailyn Kennard
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